Guerrilla UX – War of the User Experience

Categories: UI / UX Design

By: Marios Constantinou / Created: Monday September 21, 2020

Guerrilla UX - War of the User Experience

Guerrilla UX: Information at the tip of your finger

Let’s be honest: normal UX is boring.
The average user has probably gone through several different phones, websites, and apps and nothing surprises them anymore. Everyone is so interested in creating “the best UX” that they’ve forgotten that UX actually means guerilla usability testing user experience.
If users aren’t having a good time, that’s bad UX.
If users aren’t in awe, that’s bad UX.
If users don’t mention your UX in their guerilla user research, that’s bad UX.
It is very easy to be average. People expect you to be average. But being average will lead you nowhere.

Experience guerrilla marketing

It can be argued that guerilla testing UX is just marketing done right. Or it is marketing that surprises, awes, and is impressive.

A marvelous work of ingenuity that is an art form in itself.

Guerrilla marketing is doing marketing in unique ways, the skill is in blending the work into the general environment at the same time.

Coming out when you least expect, just like ‘guerrillas’ in a war. When designing UX, you shouldn’t expect your users to “like” it.

You should design it so that it awes them.

Principals consider:

  • Make your UI (ux guerilla testing) use favoured colours.
  • Make it adaptable and flexible.
  • Make your users think like you read their mind.

What is Guerrilla UX?

Guerrilla UX is anticipating your users’ thoughts and putting what they want right in front of them.
It is not about implementing annoying, in-your-face pop-ups asking users to “leave a review”, “subscribe to the newsletter” or “disable the ad blocker”. Good UX Cyprus isn’t annoying (as should be obvious).
Tailoring your website based on how people reach guerrilla users research it.
Facebook users are different from Twitter users and from Instagram and Tik Tok users. What if your website changed its design based on that? Twitter users would see some text and images, Instagram users would see images and videos, Tik Tok users would see only videos, and Facebook users more images with people on them.

What if your app adapted itself to your users’ habits?

Do they check their list of friends frequently? Put it somewhere more visible and warn them about the change.
Do they use it around the same time every day? Send a notification to them if they forgot about it.
Do they have a sequence of actions they do a lot? Add a button or action to do it automatically.
It is extremely rare to find an app that does any of that. Sharing this information goes against business intelligence in most cases, but at Pixel Earth we believe that people should know this so they can add more value to their customer’s experiences. Customers will certainly notice these changes and remember them. Read more articles: Wifi Pineapple

Surprise your user

Imagine the most innovative app you’ve ever seen. It probably featured a menu at the top, at the bottom, or hidden by an icon. It probably used a scrolling list of content containing their “innovative features”. It probably had “customization” (that is, it allows the user to change colors and the wallpaper).
Sure, ‘content’ can be the best damn thing in the world. The UX is still the same old safe recipe. Meaning that unless it is creating tremendous traffic on a boring subject, it is not good UX.

Try new stuff

It is almost free nowadays.
Create an app just to test reactions, and make it weird. Make it avant-garde. Something nobody has ever seen.
Implement an interface based on augmented reality.
Put the menu in the middle of the screen.
Add randomness.
Make it so customizable that customization is basically the app itself.

Do something

The UX world can be so stale that you can smell a bland app or website as soon as you get online.
Does this mean that it is ideal to make something “predictable”? Yes, it is. Customers’ expectations are already very well known.
Does that mean that it is easy to be innovative? Yes, because everyone is just doing the same damn thing over and over again and calling it “user experience”.
Try new stuff within the expected area.
Revolutionize the world.

Concluding with the following suggestion: 

Have the decency to at least try to please your audience instead of creating UX Cyprus what you personally would like to have there.