SEO Case Study:

Pixel Earth LTD’s Impact on Laki Kane’s Online Presence

Client: Laki Kane
Industry: Premium Bar and Cocktail Experience
Website: lakikane.com
SEO Partner: Pixel Earth LTD
Case Study Date: 29th November 2024
Evaluation Time Frame: The last 6 months (Laki Kane has been a customer for 3 years and was taken from 4000 monthly visits to currently over 15000 targeted organic searches per month)

 

Introduction

Laki Kane, a high-end cocktail bar offering an exotic Thai-inspired experience, faced challenges in maximizing its online visibility in a competitive hospitality industry. With a premium offering that needed to reach a discerning audience, the goal was clear: to dominate local and niche keywords, enhance user experience, and significantly boost organic traffic.

 Pixel Earth LTD, a leading SEO agency known for its technical expertise and data-driven strategies, was brought on board to revolutionize Laki Kane’s digital performance.

 

Challenges

1. Low Search Visibility: Despite its premium reputation, Laki Kane struggled with low search rankings for key terms like “best cocktail bar London” and “tropical cocktail experience.”

2. Outdated On-Site SEO: The website had technical SEO issues, including slow page speeds and incomplete meta tags.

 

3. Content Gaps: The website lacked engaging, optimised content targeting specific customer queries, leaving significant SEO potential untapped.

 

4. Local SEO Weakness: There was limited visibility in local search results, essential for attracting foot traffic.

 

 

Objectives

 

Increase Organic Rankings: Target high-volume, intent-driven keywords. Boost Website Traffic: Achieve a 50% growth in organic traffic within six months. Enhance Local Search Visibility: Dominate the local pack results for related searches in London. Improve User Experience: Optimize for mobile and ensure seamless navigation.

 

 

Strategies Deployed

 

1. Technical SEO Audit and Fixes

Pixel Earth LTD performed a detailed technical SEO audit and resolved critical issues:
Optimised page speed (reduced load time by 40%). Fixed broken links and canonicalization errors. With the assistance of Laki Kane’s Webmaster, improved mobile responsiveness and UX.

2. Keyword Research and Optimization

Through extensive keyword research, Pixel Earth identified high-intent keywords like:
“Luxury cocktail bars London” “Interactive cocktail making classes” These terms were strategically integrated into meta tags, headers, and content.

3. Content Marketing
Pixel Earth developed and implemented a content calendar featuring:

Blog posts such as “Top 10 Cocktail Bars in London” and “What to Expect from a Cocktail Masterclass at Laki Kane.” An FAQ section answering user queries about bookings, cocktail menus, and masterclasses. Visual and interactive content highlighting Laki Kane’s unique offerings.

4. Local SEO Optimization

 

Efforts included:

Optimising Google My Business (GMB) with updated descriptions, images, and consistent NAP (Name, Address, Phone) details. Gaining high-quality local backlinks from hospitality blogs and London event directories. Adding schema markup for events, reviews, and locations.

5. Backlink Acquisition

 

Pixel Earth secured high-authority backlinks from industry-relevant websites such as:

Cocktail recipe blogs. Hospitality-focused publications. Influential lifestyle magazines. New Blogs and site creation platforms. Prorietory Backlink Network of over 7000 websites for marketing tier1 backlinks.

 

Results Achieved

Within six months, Pixel Earth LTD’s strategy delivered impressive results:

1. Organic Rankings:
Ranked in the top 3 positions for 20+ target keywords, including: “Cocktail masterclasses in London” (Position 1) “Best tiki bar London” (Position 2)

2. Organic Traffic Growth:
Increased organic traffic by 65% compared to the previous period. 
Achieved a monthly average of 15,000 organic visitors, up from 9,000.

3. Local SEO Performance:

Featured in the top 3 of Google’s local pack for key searches.
GMB profile views increased by 120%.

 

4. Improved User Metrics:

Bounce rate decreased by 25% due to faster load times and better navigation. Average session duration increased by 30 seconds.

 

 

Conclusion

 

Pixel Earth LTD’s tailored approach to Laki Kane’s SEO challenges proved transformative. By combining technical precision, strategic content creation, and local SEO expertise, they significantly enhanced the bar’s digital footprint. Laki Kane is now a dominant online force in its niche, drawing both web traffic and real-world customers to its vibrant cocktail experience.

 

 

Key Takeaways for Other Businesses

 

1. Technical SEO is foundational – A seamless, fast-loading website is critical.
2. Targeted content drives growth – Blogs, FAQs, and multimedia content align with user intent.
3. Local SEO can’t be ignored – Optimizing for local search boosts both visibility and foot traffic.
4. Backlinks build authority – High-quality links cement credibility in competitive industries.

 

 

Interested in transforming your website’s performance?

Contact Pixel Earth LTD today and start your SEO success story.