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AI Transforming Hotels

How is AI Transforming Hotels? Booking Hotel Rooms and More

The term “hotel technology” is broad and includes a variety of technologies that help hotels operate more effectively and give their customers better service. 

For hotels to remain competitive in the market today, hotel technology has grown more and more crucial in recent years. 

More than ever, travelers have higher expectations for both the accommodations they stay in and the level of care they get. To be competitive, hotel owners and managers must put in a lot of effort to keep up with these requirements.

Expedia – AI Transforming Hotels

Expedia is a multi-national travel company with more than 20 years of experience. To remain competitive and relevant in a market that is always evolving, the company has been making significant investments in technology and innovation. 

One of the first companies to use AI and other technology is the hotel sector. One company exploring with AI in hotels and other hospitality-related businesses is Expedia. They have been using it to improve employee productivity and customer service at their locations. 

Expedia is now exploring the ways in which technology could help them to provide their clients improved services. Utilizing technology within the hotels themselves is one way to do this.

Expedia aims to ensure that every hotel offers Wi-Fi, video games, smart locks, and other technological amenities so that guests are familiar with what to expect before making a reservation. 

How It Works

The business uses artificial intelligence (AI) to manage its hotel inventory, which helps decide how many rooms to keep available for booking in different locations and at what price. 

With this inventory optimization, they may increase earnings while lowering the possibility of overselling a property.

The Role of AI in Modern Hospitality

The integration of AI in the hotel industry signifies a shift towards more dynamic and personalised services. AI’s application ranges from operational efficiencies to enhancing guest experiences, making it a cornerstone of modern hotel technology.

Personalised Guest Experiences

One of the most significant advantages of AI in hospitality is the ability to personalise the guest experience. By analysing data from various touchpoints, AI can tailor recommendations and services to individual preferences. This could be anything from suggesting a room with a better view based on previous choices to recommending a dining experience aligned with dietary preferences and past behaviours.

Smart Room Technology

Hotels are increasingly adopting smart room technology, which uses AI to provide guests with a highly customised environment. Smart rooms can adjust lighting, temperature, and even the firmness of mattresses based on guest preferences stored from previous visits. This technology not only enhances comfort but also significantly improves the overall guest experience.

Operational Efficiency

AI also plays a crucial role in enhancing operational efficiency in hotels. From automating check-ins and check-outs to optimising housekeeping schedules, AI can streamline operations and reduce wait times for guests. This not only boosts productivity but also allows hotel staff to focus on providing more personalised service rather than routine tasks.

Expanding the Scope of Technology in Hotels

The application of technology in the hotel industry extends beyond AI, embracing a wide array of digital tools designed to enhance both the guest experience and operational efficiency.

Internet of Things (IoT)

IoT technology in hotels connects various devices and systems, enabling seamless communication and automation of tasks. For example, IoT can link room service, maintenance, and guest management systems to create a cohesive ecosystem that promptly responds to guest needs and alerts staff to maintenance issues before they become problematic.

Virtual and Augmented Reality

Virtual and augmented reality technologies are transforming the way hotels interact with potential guests. Virtual tours of rooms and facilities allow guests to explore accommodations before booking, providing a transparent and immersive booking experience. Augmented reality, on the other hand, can enhance the guest experience during their stay, such as through interactive wall maps that display local attractions or through AR menus that visually showcase dish preparations.

Mobile Integration

The integration of mobile technology in hotel services has become a staple. Mobile apps for room selection, check-in, and digital room keys enhance the convenience for guests, allowing them to manage their stay directly from their smartphones. Additionally, these apps can push notifications about hotel events, special offers, and local attractions, enriching the guest’s experience.

Overcoming Challenges with Advanced Solutions

While the integration of technology provides numerous benefits, it also comes with challenges that must be addressed to ensure both guest satisfaction and operational success.

Data Privacy and Security

As hotels collect and store vast amounts of personal data through their technological systems, they must prioritise data security to protect against breaches that could lead to identity theft and other forms of cybercrime. Implementing robust cybersecurity measures and ensuring compliance with data protection regulations is critical.

Technological Disparity

There is a disparity in the adoption of technology between large chains and smaller, independent hotels. While larger chains may have the resources to implement advanced technologies, smaller establishments may struggle. Bridging this gap is essential to ensuring that all players in the industry can compete and provide top-tier services.

Training and Adaptation

The rapid evolution of technology requires ongoing training for hotel staff to ensure they are adept at using new systems and tools. This training must be continuous to keep pace with technological advancements and to maximise the benefits of digital tools in enhancing guest experiences and operational efficiencies.


The future of hotel technology is vibrant and promising, with advancements poised to redefine the boundaries of what is possible in hospitality. From AI and IoT to virtual reality, these technologies are not only transforming how hotels operate but also how they engage with their guests. As the industry continues to evolve, the focus will increasingly be on creating seamless, personalised experiences that cater to the diverse needs of travellers. By embracing these technologies, hotels can ensure they remain competitive and relevant in a rapidly changing world.