Website Builders: Google, Wix, wordpress

What are best website builders?

If you have ever taken a look into trying creating a website for yourself or your company, you may have stumbled through many websites which talked about web development Cyprus, and may have read about PHP, Apache, CSS, HTML, Ruby on Rails, Javascript, and many other strange words and terms.

While those things are all important for creating websites and servers, they aren’t really that important to you, unless, of course, you are a web developer. If what you want is to create a website for yourself or your company, or just create a fancy blog with its own domain, what you should be looking into are website builders.

Website builders are software that allow you to create a website without knowing how to code. They normally give you a basic structure and some widgets, which you can then place and customize the way you want. Normally, you have access to a free version with less customization options, and paid versions which give many more features. Other builders may give you many basic models and themes and then allow you to customize them, and may also have subscription models.

Which one to choose will depend on what your objectives are. Let’s take a look at some common website builders so you can figure out what to do.

Google Sites

Google Sites is probably one of the simplest out there. Its websites tend to be simpler, being more vertical than horizontal, but that isn’t necessarily bad. That is the current trend after all. It has a ready to use free version which you can check out its interface and widgets and even put it online for other people to use, but it is limited to the Google Sites domain.

Its main objective, however, is to create professional websites for your company. It comes as part of the Google Workspace, a really cheap subscription plan which gives your company access to the more advanced features of many Google products, including Gmail, Google Meet, Google Drive, among others. Although you can’t get it separately, you really won’t need to get other productivity software after getting the Workspace.

Wix Site

Wix is another pretty simple website maker. It is pretty similar to Google Sites, in that it uses a drag-and-drop interface and aims at allowing people to create websites without needing to learn how to code. However, as it is the main product of the Wix company, they devote a lot more time and resources to it, meaning it has many more features and styles.

In the end, Wix website is a pretty flexible builder, and can be used to create basically anything: blogs, portfolios, online stores, landing pages, and much more. And, of course, it has a free plan which allows you to publish a free website under the Wix domain, and paid options which give you much more freedom.

WordPress

WordPress website is probably the best known website builder out there, although it isn’t exactly known as a website builder. That is because its focus is much more on managing the website than actually creating it. It features many different free themes which you can try out and apply to your website, each with different capabilities, and you can change their colors, widgets and images using WordPress’s customization wizard.

However, it comes in two different flavors: WordPress.com, which is an online website builder and hosting platform, and WordPress.org, which is a server software, meaning you can install it in website hosting services. The first one has subscription plans which can enable more features, but the second one is the one that brings the best results.

Put it anywhere and it is basically the full experience of WordPress.com, with the added feature that the website is pretty much totally yours: you are free to edit the source code and customize your theme the way you want, or even buy themes for other people in your website! You don’t even have to make the website yourself.

Although WordPress is mainly aimed at creating WordPress blogs, its themes are very flexible and the software allows you to install plugins of many different kinds. It is probably the most advanced website builder, but it also gives some great results.

The Big Change

Bespoke Ecommerce is always better

We are living in an era where almost everything has become digital. ‘Online’ has become the way to sell and buy any item or service to and from just about every location on the planet. More specifically, our mobile devices are the doorway to these transactions. Currently, the initial investment to build internet e-commerce is so low that it has created very wide access to anyone who wants to start a business.

As little as a few years go one needed a physical place to establish a business, now it is just a website, if that, some have success with only Facebook, Amazon and eBay stores alone. One can present the service or product to thousands of people with ease. A professional rather than amateur look and feel is required for sustained business,  this type of commerce has been facilitated thanks to platforms such as Shopify and Wix, that host a variety of tools to create an online store, but since these tools are made by private companies, they are specifically geared to hook-in potential customers and lead them to excessive spending over time, their costs could be more expensive than they actually appear. Read more articles: Wifi Pineapple

How does it work?

 E-commerce varies according to the business relationship between the customer and the seller, there can be as many types of interactions and these change and grow as different business relationships are formed. The most common and what is an initial base or goal to consider when starting out, which according to Rania Nemat professor at the Al-Azhar University in Cairo, are:

B2B (Business to Business): This relationship consists of the exchange of products or services from one business to another.

B2C (Business to Customer): This reflects the best-known and closest relationship, since it is from business to client, which makes it one of the main exchange between two identities.

C2C (Customer to Customer): Finally, there is a relationship that is gaining more and more strength, this has been facilitated thanks to platforms such as Facebook and Instagram.

Who needs it?

It is clear that this type of commerce is designed so that anyone can access it, since according to the marketing of any company, the target audience must increase as well as profits.

In today’s society mixes, if you want to be your own boss, you only need:
1.  An internet connection,
2. Have an idea and
3. Know how to sell it.
On the other hand, if you already have a business, to be able to take your physical store to online commerce, it is almost as simple as creating a Facebook account. But is that enough? And what if your account is hacked or removed from Facebook?

What comes next?

This year 2020, due to the quarantine(covid-19), the world had to continue operating online, which means that for the first time since this ‘online selling’ world was created, it was continuously used on a massive scale. Thus, many businesses created their space on the web as e-commerce official store, this is how platforms such as Wix or Shopify increased their subscriptions dramatically. It is likely that in the future all transactions will be done online, making physical and real spaces obsolete, simply because companies would save more on costs and that the majority of consumers are lazy.

A new way of consuming

Technology has improved our way of life, a few decades ago it was unthinkable that a person in Argentina could order from a company in China from the comfort of their home. E-commerce not only provides a space to take a company to the international market, it also opens up new possibilities for marketing and reaching people in remote places that would have otherwise never been possible. Some platforms create personalized ads for your business to stand out temporarily amongst competitors, some work in relation to how much you invest in the platform. Our society is being struck down by a network of personalized advertisements, thanks to the fact that these read our minds, or to be more exact, listen to us while we talk about what we want to have in our lives.

Can’t beat them? Join Them?

Technology isn’t going anywhere and will continue to exponentially increase in speed on innovation as long at the human race exists. So one can either hide on a beach somewhere and live in a hut with no electricity… However appealing that may sound, try to live without your smartphone for a week. Most would not be able to.

Or there is a way to be part of all this advancement and at the same time have the ability to step away form the platforms and systems that would hold your business ransom, a way to have your own domain of online existence and instead of being slave to the system, use the system to suite your needs but always have a choice to step away and still retain your following and loyal customers you have worked so hard to get.