Virtual Reality And The UX Revolution

Design for Virtual Reality

If you have been following any blog or news site related to technology you probably read about virtual reality at least once or twice. Virtual reality is bringing about a kind of “silent revolution”, as it has great potential and is receiving a lot of attention from companies based around the gaming world (computer hardware manufacturers, vr headset for PC, game developers, vr headset, that kind of stuff) while not so much from the mainstream.

The thing is, the technology has been gaining traction for the last two decades and is becoming cheap very quickly. Seriously, you can easily find a VR headset compatible with your smartphone for less than $50, and they come with a controller and all that. It is not a fancy Oculus Rift or Valve Index, but they get the job done.

What does that mean exactly?

It means flat screens are slowly becoming a thing of the past. Virtual Reality Cyprus headsets offer a much more immersive experience for the users, so it is unsurprising that it quickly entered the gaming niches. But the fact that they are slowly becoming more popular among the average customer means that soon every household will have at least one of them.

Currently they are mostly a gimmick and a source of curiosity (meaning people are going after them just to know what they like). Most people will try one and quickly become bored, because there isn’t much to do really (unless you are gamer). You will try some phone apps and then throw it in the attic until you find another use for it.

But it is exactly this curiosity and access to the technology that is bound to make it a feature of every household and make more people design software around it. And in turn, Virtual Reality Cyprus will with every year become more and more used every day.

So that raises the question: will you be ready for it?

The UX Revolution

Virtual reality gives the possibility to make more immersive and dynamic content than ever. Instead of just looking at a flat screen, we are now peering into a completely virtual world, which we can shape in any way we want.

Although this may seem a bit too abstract and “open” to you, there are some companies that are already experimenting with those new possibilities. Steam, the most used game distribution service for PC, is a part of the experiments in VR thanks to its creator, Valve, being one of the technology’s main investors.

SteamVR, the VR version of Steam, comes with its very own SteamVR Home, which serves as a “second home” for its user. It is basically a more interactive version of the Steam library, as you are able to customize its shape, furniture, scenery, items, put your screenshots on the walls as if they were paintings, and place “game trophies” around, which enable you to jump into a VR game from it and change user experience revolution in appearance according to the number of achievements you earned in a game.

It may not take long for the concept of a “VR home” to entirely replace the traditional “desktop” screens of our computers, whose customization was mostly limited to changing wallpapers, screensavers, and UI colors.

What will happen to the Internet?

Did you know that Oculus VR, the company which made the pioneer VR headset, Oculus Rift, was bought by Facebook some years ago? It would not be surprising if the social media company was already looking into making some kind of “Facebook VR” in order to “merge” both of its user bases. They are currently working on something like that called “Facebook Horizon”, although it looks more like a social sandbox game than a VR social media.

The widespread adoption of “VR homes” would probably be one of the last steps in the transition to a VR-only world. Before that, we could easily see desktop applications, web browsers and web sites adopting and experimenting with this new technology.

It wouldn’t be surprising to hear that Google is already experimenting with that too, considering all their investments both in web technology and experimental hardware, such as the long-dead Google Glass.

So, are you prepared for this future? Do you already have any idea of how it may look like? How about making it look like the way you want it to be? This entire area of UI and UX design is open for grabs. It just needs the right idea to make it go forward.

Guerrilla UX – War of the User Experience

Guerrilla UX: Information at the tip of your finger

Let’s be honest: normal UX is boring.
The average user has probably gone through several different phones, websites, and apps and nothing surprises them anymore. Everyone is so interested in creating “the best UX” that they’ve forgotten that UX actually means guerilla usability testing user experience.
If users aren’t having a good time, that’s bad UX.
If users aren’t in awe, that’s bad UX.
If users don’t mention your UX in their guerilla user research, that’s bad UX.
It is very easy to be average. People expect you to be average. But being average will lead you nowhere.

Experience guerrilla marketing

It can be argued that guerilla testing UX is just marketing done right. Or it is marketing that surprises, awes, and is impressive.

A marvelous work of ingenuity that is an art form in itself.

Guerrilla marketing is doing marketing in unique ways, the skill is in blending the work into the general environment at the same time.

Coming out when you least expect, just like ‘guerrillas’ in a war. When designing UX, you shouldn’t expect your users to “like” it.

You should design it so that it awes them.

Principals consider:

  • Make your UI (ux guerilla testing) use favoured colours.
  • Make it adaptable and flexible.
  • Make your users think like you read their mind.

What is Guerrilla UX?

Guerrilla UX is anticipating your users’ thoughts and putting what they want right in front of them.
It is not about implementing annoying, in-your-face pop-ups asking users to “leave a review”, “subscribe to the newsletter” or “disable the ad blocker”. Good UX Cyprus isn’t annoying (as should be obvious).
Tailoring your website based on how people reach guerrilla users research it.
Facebook users are different from Twitter users and from Instagram and Tik Tok users. What if your website changed its design based on that? Twitter users would see some text and images, Instagram users would see images and videos, Tik Tok users would see only videos, and Facebook users more images with people on them.

What if your app adapted itself to your users’ habits?

Do they check their list of friends frequently? Put it somewhere more visible and warn them about the change.
Do they use it around the same time every day? Send a notification to them if they forgot about it.
Do they have a sequence of actions they do a lot? Add a button or action to do it automatically.
It is extremely rare to find an app that does any of that. Sharing this information goes against business intelligence in most cases, but at Pixel Earth we believe that people should know this so they can add more value to their customer’s experiences. Customers will certainly notice these changes and remember them. Read more articles: Wifi Pineapple

Surprise your user

Imagine the most innovative app you’ve ever seen. It probably featured a menu at the top, at the bottom, or hidden by an icon. It probably used a scrolling list of content containing their “innovative features”. It probably had “customization” (that is, it allows the user to change colors and the wallpaper).
Sure, ‘content’ can be the best damn thing in the world. The UX is still the same old safe recipe. Meaning that unless it is creating tremendous traffic on a boring subject, it is not good UX.

Try new stuff

It is almost free nowadays.
Create an app just to test reactions, and make it weird. Make it avant-garde. Something nobody has ever seen.
Implement an interface based on augmented reality.
Put the menu in the middle of the screen.
Add randomness.
Make it so customizable that customization is basically the app itself.

Do something

The UX world can be so stale that you can smell a bland app or website as soon as you get online.
Does this mean that it is ideal to make something “predictable”? Yes, it is. Customers’ expectations are already very well known.
Does that mean that it is easy to be innovative? Yes, because everyone is just doing the same damn thing over and over again and calling it “user experience”.
Try new stuff within the expected area.
Revolutionize the world.

Concluding with the following suggestion: 

Have the decency to at least try to please your audience instead of creating UX Cyprus what you personally would like to have there.