Tiktok Censorship

How does TikTok censor adult content and what are the limits before being banned? 

What is TikTok?

It is highly unlikely that living in this era, you are unaware of TikTok. Even if you are not aware, you must have seen creative funny videos trending. 

TikTok is one of the most popular video-sharing social sites which allows the users to create and share their videos in their social circles. It was one of the most downloaded applications in 2018. It is accessible in over 150 countries and available in more than 75 languages. The accessibility and language convenience along with the music, graphic and other trendy video features has crowned TikTok with massive popularity in all these years. It has influenced other social media apps as well. TikTok videos not only appear in your Tiktok feed but might even pop in other social media feeds as well.  

To maintain a friendly social atmosphere and maintain its popularity, TikTok has established strict community guidelines and stipulated terms and conditions for the users.

 How TikTok restricts Adult Content? 

There is a plethora of video content available on TikTok that shows up on your feed. However, TikTok gives the user options to choose and remove the adult content by switching to restrict mode. In this way, TikTok restricts the adult content, showing sexual or violent content on an individual’s feed. It also gives users the options of reporting accounts for promoting sexual, abuse or mature content. These accounts receive warning notifications from TikTok and their activity might get suspended. With these options, such content does not show on an individual’s feed anymore. According to a report of BBC, 25.5% of the videos deleted by TikTok promoted adult content. Around 92% of the content was detected by TikTok’s detectors and machines before the user reports. 

Limitations before getting banned

There are times when users violate the community guidelines of TikTok. For example, users might be engaged in posting and promoting sexual and violent activities, hate speeches against gender, caste, religion, politics, sharing misinformation and spam or fake engagements. Hence, TikTok is triggered to take against such users to discipline them and maintain a safe social environment.

In case of multiple attempts of violating TikTok community guidelines, TikTok might permanently ban and block your account, and you are unable to access it anymore. 

However, there are certain limitations before getting banned. TikTok takes moderate actions to discipline its users and maintain its safe social environment such as: Read more articles: 3D Printing Food

Warning notification and deletion of content:

As stated in its community guidelines, if users fail to comply with the terms and conditions, and post content that is inappropriate and promoting abuse, violence, terrorism, etc. TikTok issues a warning notification to its users and deletes the content from its platform. The users no longer have access to it. According to recent statistics reported by BBC, TikTok has deleted up to 49 million videos failing to comply with its rules and regulations. 

Shadow ban: 

TikTok can also take action by imposing shadow bans on the users. In this way, it mitigates the exposure and engagement of its users who are breaking its community guidelines. This type of ban lasts for 14 days, but users can still use the app and interact with a limited number of audience.

Live streaming and commenting ban:

In case you have been inappropriate in your live videos or maybe used hate speech or your comments have broken community guidelines of TikTok, you are temporarily banned from live streaming and commenting. But this ban usually lasts from 24-48 hours.

With these new guidelines and limitations, a safer environment is ensured at TikTok, making it safe to use for youngsters and adults alike. 

How to Tiktok for Marketing

Embracing TikTok culture

From what we can see today, TikTok is the future. Not because it is objectively better than Facebook or Instagram in every way or something like that, but because it is the social network app used by Gen Z, the generation that is slowly entering the job market and filling up universities everywhere. That is, the generation that will in the next few years start to get their own income and buy their own stuff.

Which means that, if you want to target today’s teens and young adults, you also have to invest into TikTok marketing. And that comes with its own set of challenges. You can’t just throw a traditionally-made well-produced video into every user’s face and expect it to produce leads. You have to take part in the TikTok culture, learn how it works, and make it work for you. And that is not exactly simple.

TikTok for Business

If you even try to go after the traditional approach of buying ad spaces on TikTok, you are going to see it won’t be as easy as you’d like. The “TikTok for Business” page already greets you with the saying: “Don’t make ads. Make TikToks”. Making ads in TikTok is all about not making your ads look like ads. They need to fit in, otherwise they will just be ignored. Read more articles: Emojis and Memes 

Scrolling down, you will see what it is about: “Activate Interactivity”. Advertising in TikTok is all about interacting with tiktokers, and making them like you and what you publish so much that they will spread it around. It is about getting close to your audience and becoming their friend.

And to do that, the TikTok for Business app grants you access to a wide range of tools, enabling you create and edit videos to be published in the platform, create and publish your own filters, do livestreams, as well as promote your videos so they appear on people’s feed or as soon as when they open the app or their feed, while also providing you the tools to select exactly which demographics you want to reach.

Going viral

The best way to get the attention of TikTok users (and even from users of other social networks when done right) is by going viral. That is, creating such good content that users themselves will share them with other users and create a chain reaction of sharing, liking and hearting.

This is very hard to do, but is obviously incredibly rewarding. You need to make something interesting, innovative, or very funny in order to get into people’s hearts, and then let them do their magic and spread it around. And everything needs to fit into, at most, a 15 second video. But the shorter it is, the more likely it is for people to engage with it.

And if you manage to get major TikTok influencers to take part in it, even better.

Challenges

One of the most common ways to go viral is to make challenges. Challenges are, as the name imply, some task that you challenge people to do and show on TikTok, followed by a hashtag that represents the challenge.

Most challenges stay within TikTok and get shared around, but some spread into other social networks, either because they are interesting, challenging, for a good cause, or are just so bad that they shouldn’t even have begun. An example of a good one was the Ice Bucket Challenge, made to raise money for patients of amyotrophic lateral sclerosis (ALS), and a bad one, the “Corona Challenge”, which involved, well, licking seats of public toilets.

As much as a good challenge can make your company soar, a really bad challenge can also break it overnight. It is very important that all the people involved in making your TikTok ad campaigns know what they are doing and know TikTok culture really well.

If you do know what you are doing, you are bound to reap the benefits. It looks like TikTok is going to be the social network of the future, so the earlier you are a part of it, the better.